![]() Engaging content: Give your subscribers a reason to click around by providing listicles, tips, or quizzes that they can engage with and find value in.If you want to provide the best experience for a majority of readers, make sure your newsletter is optimized for mobile. Mobile-friendly: Constant Contact found that 60% of emails are opened on mobile phones and tablets.Strong calls-to-action: Once subscribers have opened your email, what do you want them to do? Good newsletters make it clear what the subscriber’s next step should be.The best newsletters invest as much effort into crafting the perfect subject line as they do with curating the content, and are continually testing and improving subject lines to see what resonates with readers. Engaging subject lines: The subject line is the determining factor in whether or not your email gets opened in the first place.Here are a few newsletter best practices to follow if you want to create an effective email newsletter: There’s a reason some email newsletters always get opened and have impressive click-through rates - they’ve nailed down the top email newsletter best practices. To inspire your own email newsletter strategy, let’s take a look at some of the best newsletter examples from brands across a variety of industries. ![]() When done right, email newsletters can build community, increase brand loyalty, and ultimately help membership businesses meet their bottom line. If you have a membership business, this is the experience a powerful newsletter can create for your members. It shares insight into a topic you want to learn more about, provides an actionable solution, or simply puts a smile on your face and gives you a mid-week boost of motivation. This newsletter always seems to know what you’re thinking. Because this isn’t just any newsletter - this is the one newsletter you look forward to reading every week. You immediately stop what you were doing and click on the email, excited to see what content awaits. But this isn’t a request from a colleague, an update about a project you were working on, or even a promo for an upcoming sale - it’s a newsletter. Imagine this: It’s the middle of the day and you’re busy working through your long to-do list when you hear the ping of a new email that has popped up in your inbox.
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